Psychology Today
People & Psychology
In our modern world people attempt to get
as much informed about the world of psychology as possible believing this
science is the most powerful tool for a successful and happy life. Hence let’s
try to grasp the main idea of what psychology actually is.
According to the scientists in the field, psychology is a science
focused on the study of mental functions and behaviors of people. The primary
goal of psychology is to comprehend both individuals and groups by formulating
certain principles and analyzing definite cases in such a way improving the
society. In other words it is a knowledge oriented towards both treating mental
problems and solving everyday life issues. Psychology researches concepts such
as cognition, emotion, perception, brain functioning, motivation, and many
more. Hence it plays a significant role in people’s life and even becomes an
important part of it.
Psychology & Business
According to some recent surveys
psychology has become integral to business. Nowadays the success of certain
businesses is in a way dependent on psychology. As a result another discipline
has emerged and we speak about business psychology.
Business psychology is directed towards
understanding all psychological strategies and tactics that could bring
tremendous success. In short with the help of business psychology an entrepreneur
is able to get much more customers, motivate the team and achieve the desired
results. Also it is worth mentioning that psychology is the key to
entrepreneurial development and growth, marketing and sales, and successful
negotiations.
The most common psychological tactics used
for business purposes are persuasion and influence. Business psychology teaches
you the way you should communicate who you are and what you offer. Consequently
you have your “persuasion weapon” with the help of which you can sell as well
as get satisfied clients.
Another important aspect of business
psychology is the concept of leadership. It is well known that to lead a
successful business is not that easy. It is a real challenge when it comes to
staff motivation and support while providing definite and clear instructions
and goals. In this case business psychology gives you all the necessary tools to
become a successful leader.
Who Are We When Joining a
Crowd? Crowd Psychology
Crowd psychology is a part of social
psychology that studies the difference between an individual’s behavior and
that of a crowd. It analyzes the thought process of the individual member of a crowd
and the crowd as a whole. According to some major theorists crowd psychology is
strongly influenced by the lack of responsibility of the individual and the
impression of universality.
An eminent psychologist Floyd Henry
Allport stated that the power of a crowd is able to overthrow the individual.
He also pointed out that usually large crowds make the focus of attention
narrower rather than larger. As a result the crowd does not get interested in
diverse ideas and opinions, but gathers around one common object. And the
bigger the crowd the greater the belief that the common object is accepted by
every crowd member. Hence it becomes senseless for an individual to attempt to
discuss the idea. Also as the crowd becomes larger the idea of universal acceptance
of a certain view grows even more. In short the impression of universality is
the illusion that there are millions of other people who share exactly the same
views, no matter what your views may be related to.
It is quite interesting how the behavior
of an individual changes once he/she joins a crowd. The individual acquires an
amount of specific psychological traits that are not peculiar to him/her when
being outside the crowd. These features directly influence his/her behavior
within a crowd.
Psychology develops every single day and
gets into each field of human activity. It is very important to understand the
advantages of this particular science and how it can help you achieve your
primary goals no matter who you are and what you do. Modern life has made
things difficult to handle and it is complicated to live in a world where
everybody strives to achieve success, become famous, rich, important, etc. In
other words our life has become a competition where only the strongest ones
win. In this context psychology offers all the necessary clues and tactics for
an individual to survive and be self-confident in this aggressive contemporary
world.
As it has been previously discussed, being
a businessman you can make use of what psychology has to offer and become
successful and respected. As far as the notion of crowd is concerned there is a
meaningful quote from Isaac Asimov
stating that the first problem of living is to minimize friction with the
crowds that surround you on all sides (“The Caves of Steel”).
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